During lockdown, I have been exposed to a certain number of opportunities to expand my knowledge and skills in the field of marketing digitally.
I had a chance to work with some amazing and innovative new digital tools to make my work easier and creative! Below listed are my favourite 5 tools:
Canva: Canva is an excellent platform for everyone who wants to create content. It is free of cost with thousands of templates, elements, images etc to work with and easy to sign up for. The content created can also be downloaded free of cost in high resolution. Personally, I feel it is a great tool invented with updates coming out frequently to make the user interface easier. The only disadvantage to the tool is that some features are only accessible to the Premium members who have paid for subscription which turns out to be costly.
WordPress: WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes. It is a very user friendly tool which allows people to install easily and for free.
The company is mainly for users who want to create their own website from scratch or from the templates provided, bloggers who want their own website, portfolio making, creating resumes and ecommerce stores.
Preview App: The Preview app is generally used for scheduling and previewing content on Instagram before actually posting it. The app also allows users to find great hashtags and captions for Instagram along with providing the feature to view the analytics of one’s account.
Instagram Insights: Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing. This tool is only accessible if one has a business account.
Adobe Photoshop: This particular tool is used for creating graphics by hand and editing purposes. It requires a lot of skill and knowledge to master the art of Photoshop thoroughly. People use this when they want to customise a graphic according to their requirements. The negative aspect of this tool is that it is costly to install and takes a lot of practice and time to learn about all the features the tool has to offer.
